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The Pulse Jul 1

Record asking-price drop meets a seventh straight month of rising demand

Realtor.com's June data shows asking prices down 2.5% year over year — the steepest since 2017 — even as pending sales rose for the seventh straight month, all against a calm-rate backdrop heading into Thursday's jobs report.

Wednesday, July 1, 2026 30-yr 6.490%10-yr Treasury 4.380%

The freshest read on the housing market landed this morning, and it tells a rebalancing story rather than a weakening one. Realtor.com's June report shows national asking prices fell 2.5% year over year — the steepest decline in their data since 2017 and the eighth straight monthly drop — while pending sales rose for the seventh consecutive month. Sellers are meeting buyers on price, and buyers are quietly responding. For a loan officer, that's the more actionable combination than any single price stat: real payment relief on the buy side paired with demand that keeps grinding higher.

This extends, rather than repeats, yesterday's picture. Yesterday's brief led with the April FHFA and Case-Shiller indices, both showing prices essentially flat and up about 2% on the year. Those are lagging, two-month-old reads; today's June data is the fresher signal, and it shows the appreciation slowdown those April indices hinted at now surfacing as outright asking-price cuts. The trend line is consistent — cooling prices, steadier demand — just sharper in the newer numbers.

The macro backdrop lines up with it. May's supply-side housing data came in soft across the board — starts, permits, and new-home sales all lower — while existing-home sales ticked up to a 4.17-million pace. Consumer sentiment is weak at 44.8, but jobless claims improved to 215,000 and the VIX is calm at 17.65. Put together: a market where affordability pressure is doing the cooling, demand is holding, and there's no volatility spike forcing anyone's hand.

Rates are cooperating. The 30-year is sitting in the mid-6.4s — 6.47% on the daily Bankrate read, 6.49% on the Freddie weekly — with the 10-year Treasury near 4.38%. Bonds sold off modestly Tuesday on a firm job-openings print and quarter-end positioning, but the move was contained. The week's real swing factor is Thursday's June jobs report, pulled forward a day from its usual Friday slot for the July 4 holiday. Today's 6.47% is a one-month low, which makes locking in-flight deals ahead of that print the straightforward call.

On the industry side: Rocket says its Redfin integration is running ahead of plan a year after the $1.75 billion deal, citing survey data that most sellers would move if friction fell; MRED is seeking to compel arbitration in the Zillow antitrust suit ahead of a preliminary-injunction hearing; and California is setting 2026 disclosure rules for AI-generated listing videos — a compliance item worth flagging for any agent partners leaning on synthetic footage. On the origination desk, this week's Chrisman commentary covers refi products aimed at medical professionals, fee-standardization debate, and the ROAD Act, while several states move on zoning and starter-home reforms to unlock supply where federal efforts have stalled.

pull your list of buyers who toured but never wrote an offer this spring, and send a two-sentence note — asking prices in their market are now down year over year, and today's rate is at a one-month low — offering to re-run their numbers.

What this brief is built on

1
Realtor.com ResearchJul 1

June 2026 Monthly Housing Trends Report: A Record Drop in Asking Prices, a Seventh Month of Rising Pending Sales

June was a no-news-is-good-news month — and after a whiplash spring, that's exactly what the market needed. Asking prices fell 2.5% year over year, the steepest decline in Realtor.com® data since 2017 and the eighth straight monthly drop. But pending sales rose for the seventh consecutive month, the 26-month streak of…

2
HousingWire — Real EstateJun 30

Joe Rath: Rocket Redfin integration gains momentum one year after $1.75B deal

Rocket says Redfin integration is ahead of plan after the $1.75B deal, citing 75% of sellers would move if friction fell.

3
HousingWire — Real EstateJun 30

MRED seeks arbitration in Zillow antitrust lawsuit

MRED asked the court to compel arbitration with Zillow and stay claims ahead of a 2 day hearing on a preliminary injunction motion.

4
HousingWire — Real EstateJun 30

When AI listing videos look too real: the disclosure test agents need now

Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.

5
Mortgage News Daily — Chrisman CommentaryJun 30

Medical Profession, Refi Products; Fee Standardization Thoughts; Investors and ROAD Act

Today’s podcast can be found here and this week’s ‘casts are sponsored by Experian. From lenders and landlords to employers and consumers, Experian helps connect the housing ecosystem with the data and insights needed to make faster, confident decisions. Lead a smarter housing journey with Experian. Today’s has an…

6
Scotsman Guide6d ago

States are stepping up to solve America’s housing shortage

With federal efforts falling short, state reforms targeting starter homes and zoning barriers are beginning to unlock meaningful new housing supply The post States are stepping up to solve America’s housing shortage appeared first on Scotsman Guide .

7
Scotsman Guide6d ago

Originators taking focused approach to win VA business, outlast rate cycles

By moving beyond checkbox lending, loan officers who treat veterans as a core market can build lasting authority with veterans, agents and referral partners The post Originators taking focused approach to win VA business, outlast rate cycles appeared first on Scotsman Guide .